Monthly Archives: April 2012

The Bottom of the Pyramid: The Need to Integrate the Poor in the Growth Story: Part 1

(Source : Google Images) The ‘fortune at the bottom of the pyramid’ a phrase coined by Prahalad and Hart in 2002 led to a lot of excitement since companies were enthralled with the idea of finding new profit seeking opportunities … Continue reading

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Fruits of our Labor

Describes the symbiotic partnership between the tribals of South Gujarat (India) and ITC ( Indian FMCG company) which was facilitated by the Pune (India) based not for profit organization called BAIF. It was a win-win situation for all the parties since the tribals were able to earn a fair value for their produce and for ITC who were able to source organic mangoes for usage in their products.

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