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The Bottom of the Pyramid: The Need to Integrate the Poor in the Growth Story: Part 1

(Source : Google Images) The ‘fortune at the bottom of the pyramid’ a phrase coined by Prahalad and Hart in 2002 led to a lot of excitement since companies were enthralled with the idea of finding new profit seeking opportunities and markets especially among the low income segment section in the developing nations. The proposition … Continue reading

Fruits of our Labor

Fruits of our Labor

Describes the symbiotic partnership between the tribals of South Gujarat (India) and ITC ( Indian FMCG company) which was facilitated by the Pune (India) based not for profit organization called BAIF. It was a win-win situation for all the parties since the tribals were able to earn a fair value for their produce and for ITC who were able to source organic mangoes for usage in their products.

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